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The Top Fintech Lead Generation Companies of 2024

SEO Blog
Fintech Lead Generation Agencies Tn

The following report ranks the top fintech lead generation companies of 2024. These agencies have been rank ordered according to a proprietary algorithm composed by our research team consisting of:

  • Notable Clients (40%): A listing of the agents three most notable clients within the fintech industry. In instances where fintech clients were not available, clients from closely related industries such as fintech and SaaS were selected.
  • Leadership Experience Score (20%): A 1-5 evaluation of the agency’s leadership positions, including C-suite and senior management. A higher score reflects prior experience in lead generation marketing as well as in the fintech industry specifically.
  • Average Customer Reviews (30%): A 1-5 evaluation of the agency’s prior performance as reflected in their online customer reviews. For agencies that work with multiple industries, we gave greater weight to reviews from fintech clients.
  • Company Size and Tenure (10%): The agency’s size (as reflected by employee numbers) and tenure (as reflected in their founding year), both of which reflects an overall pattern of growth that suggests high quality work.

The top 10 agencies are listed in the table below. In addition to the factors listed above, each entry also includes the agency’s corporate headquarters as well as their unique specialty within lead generation. 

The Top Fintech Lead Generation Companies of 2024

RankCompanyNotable ClientsLeadership ExperienceCompany SizeYear FoundedHeadquartersAverage ReviewsApproach to Lead Generation
1First Page
Sage
US Bank, Credit Sesame, SoFi, defi Solutions3.5100-2502009San Francisco, CA4.8Using thought leadership and SEO for organic fintech lead generation
2WebProfitsBnBerry, Popmenu, FarmPiper3.551-2002006Sydney, New South Wales4.7B2B growth marketing for lead generation
3The ABM AgencyBaker Hughes, Akeneo, CareMetx4.211-502007Atlanta, GA4.7Branding and demand generation for B2B SaaS
4UpLeadDropbox, Salesforce4.351-2002017Covina, CA4.5B2B prospecting and lead generation
5LaunchLeadsMercato, Mindshare, Celtic Bank4.351-2002010Salt Lake City, UT4.4Email lead generation and appointment setting
6MCD PartnersDiscover, Merrill Edge, Betterment3.551-2001999New York, NY4.5PPC and email marketing for fintech companies
7CSTMRMMRMA, UniTeller, SELFi3.911-502014Bee Cave, TX4.5Branding and PPC services for fintech companies
8Altitude
Marketing
HID, Wuxi AppTec, Firma Clinical Research4.111-502004Emmaus, PA4.4Trade show lead generation for B2B companies
9Proper ExpressionDesk Director, VitusVet, Robocorp4.211-502018Washington DC4.2Webinar lead generation and coaching services
10Hey
Digital
Pitch, Hotjar, Wiza3.511-502018Tallinn, Estonia4.0B2B video marketing and paid channels

First Page Sage

Fps Website

First Page Sage specializes in organic lead generation, providing clients with SEO and thought leadership content designed to lead push prospects through the sales funnel. Their teams are experienced in working with fintech companies, and ensuring that content meets the strict regulations of the industry. In addition to lead generation, First Page Sage also provides SEO roadmapping and webdev services to create a comprehensive option for prospective clients. They place emphasis on these organic lead generation channels because of their higher average ROI relative to paid ones.

First Page Sage has considerable experience working with fintech clients, and their C-suite has extensive experience working in SEO marketing for organic lead generation as well as in the financial industry. They are a mid-size company who has seen considerable growth since their founding about 15 years ago, and the quality of their customer service reviews is all the more impressive when you consider the breadth of their services.

  • Notable Clients: 
  • Leadership Experience: 4.9
  • Company Size: 100-250
  • Year Founded: 2009
  • Headquarters: San Francisco, CA
  • Average Reviews: 4.8
  • Approach to Marketing: Thought leadership and SEO strategy for organic fintech lead generation
  • Contact: First Page Sage Website
Summary of Online Reviews
Clients think of First Page Sage as their “greatest asset when it comes to lead generation.” Their “incredibly knowledgeable” teams provide “a customized strategy” that results in a “significant increase in leads and sales.” 

WebProfits

Webprofits Website

WebProfits specializes in B2B growth marketing services to generate leads for fintech companies This makes them an ideal choice for smaller fintech companies and fintech startups seeking to “kill two birds with one stone” by generating organic leads and scaling up their operations. This is also reflected in their “pay per lead” fee structure, which supports smaller companies with a limited marketing budget.

WebProfits is a mid-size lead generation company that has seen positive growth since their founding in 2006. Their website contains little information about their team members or leadership, however their customer reviews suggest a high degree of proficiency in working with client teams and understanding client goals.

  • Notable Clients: BnBerry, Popmenu, FarmPiper
  • Leadership Experience: 3.5
  • Company Size: 51-200
  • Year Founded: 2006
  • Headquarters: Sydney, New South Wales
  • Average Reviews: 4.7
  • Approach to Marketing: B2B growth marketing for lead generation
  • Contact: WebProfits Website
Summary of Online Reviews
WebProfits provides an “excellent approach and guide” to growth marketing strategies, resulting in “on time” deliveries with “committed results.

The ABM Agency

Abmagency Website

As the name would suggest, the ABM Agency excels at account based marketing for fintech companies. Their teams help clients identify which prospects will result in the highest ROI for their clients, and develop marketing materials across several channels designed to speak to that prospect’s specific needs. This makes them an ideal choice for a B2B fintech company seeking to close 1-2 large clients, rather than a B2C company that needs to acquire many users. 

The ABM Agency has a great deal of success at what they do. This field is narrow, as indicated by their customer reviews, but clients who understand how ABM works will find capable teams led by competent leaders with a high degree of experience in ABM best practices.

  • Notable Clients: Manhattan Associates, IBM, PaloAlto
  • Leadership Experience: 4.2
  • Company Size: 11-50
  • Year Founded: 2007
  • Headquarters: Atlanta, GA
  • Average Reviews: 4.7
  • Approach to Marketing: Branding and demand generation for B2B SaaS
  • Contact: The ABM Agency
Summary of Online Reviews
The ABM Agency provides teams that are “amazing to work with” resulting in their sales pipeline growing “by over 500%” by the campaigns end, however some reviews report “long wait times” for deliverables.

UpLead

Uplead Website

UpLead is a fintech lead generation company that provides clients with B2B prospecting, list building, and email marketing to find and nurture leads from a variety of sources. Their services are best for lead refinement—using them in tandem with another marketer to bring in leads and then using UpLead to analyze, categorize, and nurture—making them ideal for larger companies with a higher marketing budget or fintech companies who already have a large pool of cold leads to work with. 

UpLead’s C-suite is very knowledgeable at what they do, with a limited background in the financial sphere that makes them more knowledgeable about the industry landscape than some other fintech lead generation companies. This is reflected in their customer reviews, which indicate a pattern of success across a variety of campaigns.

  • Notable Clients: Dropbox, Salesforce
  • Leadership Experience: 4.3
  • Company Size: 51-200
  • Year Founded: 2017
  • Headquarters: Covina, CA
  • Average Reviews: 4.5
  • Approach to Marketing: B2B prospecting and lead generation
  • Contact: UpLead Website
Summary of Online Reviews
UpLead provides clients with a “large amount of information” and “a lot of options” to “get the most effective result,” but their “info isn’t always perfect.” 

LaunchLeads

Launchleads Website

LaunchLeads specializes in email marketing services and appointment setting for fintech companies. This makes them an good match for prospective clients who are attempting to warm existing clients for an eventual conversion by maintaining contact over the phone or email. Similarly, this makes them ideal for fintech companies seeking a scalable marketing solution that can grow with them over time. 

LaunchLeads has grown to a medium-size lead generation company in its 14 year history and has worked with several high profile fintech clients. Their customer reviews suggest a very narrow area of expertise, however they have a great deal of experience and success within that area.

  • Notable Clients: Mercato, Mindshare, Celtic Bank
  • Leadership Experience: 4.3
  • Company Size: 51-200
  • Year Founded: 2010
  • Headquarters: Salt Lake City, UT
  • Average Reviews: 4.4
  • Approach to Marketing: Email lead generation and appointment setting
  • Contact: LaunchLeads Website
Summary of Online Reviews
LaunchLeads are “professionals through and through” that “accelerate growth.” Their teams “follow through on getting connections” to achieve client results, but some clients say that “promises made upfront were not fulfilled.

MCD Partners

Mcdpartners Website

MCD Partners is a fintech lead generation company specialized in PPC and email marketing campaigns. For fintech companies seeking shorter marketing campaigns, this combination allows them to target both top and bottom funnel channels, bringing in leads with PPC and warming them up with email marketing. In addition, they provide webdev and design services for fintech companies seeking to give their website a facelift or improve website performance metrics. 

MCD Partners has worked with a wide range of fintech and financial clients, making them well versed in the industry landscape. Their website provides relatively little about their leadership, however the company’s size and tenure suggests a fintech lead generation company which has seen consistent growth over the last several decades, which is an indication of high-quality content.

  • Notable Clients: Discover, Merrill Edge, Betterment
  • Leadership Experience: 3.5
  • Company Size: 51-200
  • Year Founded: 1999
  • Headquarters: New York, NY
  • Average Reviews: 4.5
  • Approach to Marketing: PPC and email marketing for fintech companies
  • Contact: MCD Partners Website
Summary of Online Reviews
MCD Partners provides “exceptional communication” with clients and their teams are “extremely appreciative of any and all feedback,” but still “challenge [clients] when [their] ideas are not the best.

CSTMR

Cstmr Website

Whereas most other fintech lead generation companies on this list serve fintech companies as one of many industries, CSTMR appears to have it as their primary goal. They offer several marketing services, the most prominent of which is geared towards PPC and paid media marketing combined with branding services. This makes them especially ideal for fintech companies attempting shorter campaigns to introduce new products or services. 

CSTMR casts a wide net to catch the attention of fintech companies, however the requisite experience of their C-suite is primarily in the realm of PPC, which is indicative of their main strengths as a company. Their clients, however, have very positive things to say about their work. 

  • Notable Clients: .Bank, Nexi, AccessOne
  • Leadership Experience: 3.9
  • Company Size: 11-50
  • Year Founded: 2014
  • Headquarters: Bee Cave, TX
  • Average Reviews: 4.5
  • Approach to Marketing: Branding and PPC services for fintech companies
  • Contact: CSTMR Website
Summary of Online Reviews
CSTMR provides “talented and expert individuals‘ ‘ on their teams, allowing them to “generate significant leads‘ ‘ for their clients. They excel at “collaboration and integration” with clients in-house teams.

Altitude Marketing

Altitude Website

Altitude Marketing is a lead generation company specializing in trade show marketing. This makes them an ideal choice for fintech companies seeking to increase the warmth of their leads through face-to-face interactions with prospective clients in an in-person environment. Within this capacity, they help clients plan, promote, and implement a trade show marketing strategy including booth setup and representative coaching services. 

Altitude Marketing has limited experience within fintech directly—most of their experience comes from related fields, having worked with financial and tech clients in the past. Their teams are kept lean despite the two-decade tenure of the company, but their leadership appears to be well-versed in trade show marketing, making them an ideal choice for this channel.

  • Notable Clients: Hedge Trackers
  • Leadership Experience: 4.1
  • Company Size: 11-50
  • Year Founded: 2004
  • Headquarters: Emmaus, PA
  • Average Reviews: 4.4
  • Approach to Marketing: Trade show lead generation for B2B companies
  • Contact: Altitude Marketing Website
Summary of Online Reviews
Altitude Marketing is a “responsive and flexible” marketing agency that “ excels at “coaching our small team on the nuances of digital marketing,” however some customers report that “the campaign didn’t give us the results we hoped for.”  

Proper Expression

Properexpression Website

Proper Expression specializes in using webinars for lead generation. These services include both webinar production, ensuring that their clients webinars are high-quality and conversion-oriented, as well as webinar coaching, in which their teams provide valuable feedback to improve the performance of the presenter. These services make Proper Expression a good choice for fintech companies seeking to convert existing leads into end-of-funnel content. 

Proper Expression has a limited history working with fintech clients. Their C-suite has both marketing experience as well as webinar experience, but their teams are considerably smaller than what you’d get from an older firm. Their customer reviews, however, suggest an exceptional level of quality in the work they provide.

  • Notable Clients: Desk Director, VitusVet, Robocorp
  • Leadership Experience: 4.2
  • Company Size: 11-50
  • Year Founded: 2018
  • Headquarters: Washington DC
  • Average Reviews: 4.2
  • Approach to Marketing: Webinar lead generation and coaching services
  • Contact: Proper Expression Website
Summary of Online Reviews
Proper Expression helps clients “identify opportunities for us to grow” with teams that emphasize “open communication,” resulting in “campaigns that “consistently perform over industry benchmarks.

Hey Digital

Cstmr Website

Hey Digital is a fintech lead generation company specializing in a niche marketing channel, providing video marketing services along PPC and paid media. This approach to lead generation makes them ideal for prospective clients seeking to place a charismatic individual as the face of their company with engaging content that promotes client trust through organic leads. 

Hey Digital is a newer agency, with its size reflecting its youth. This is also reflected in their C-suite appears to come from a more generalized digital marketing background. The quality of their work, however, is considerable despite these factors—previous clients rank the company very highly. 

  • Notable Clients: Pitch, Hotjar, Wiza
  • Leadership Experience: 3.5
  • Company Size: 11-50
  • Year Founded: 2018
  • Headquarters: Tallinn, Estonia
  • Average Reviews: 4.0
  • Approach to Marketing: B2B video marketing and paid channels
  • Contact: Hey Digital Website
Summary of Online Reviews
Hey Digital is “extremely efficient” in their work, “proactively developing ideas” to grow client’s businesses, however  some clients noted that they “could improve work on other mediums besides Google.”

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