Our team analyzed 90+ marketing agencies that specialize in working with law firms, ranking them based on 6 weighted factors:
- Notable Legal Clients (35%): The most important factor in our ranking is experience working with clients in the legal services industry. Law firms face a highly competitive marketing landscape, and a strong history of legal industry clients is the best indicator of a marketing agency’s ability to perform.
- Years in Business (20%): Marketing has changed significantly over the years, and more established agencies have demonstrated their ability to weather both changing best practices as well as significant economic downturns to continue delivering results for their clients.
- Company Size (15%): Company size moderately correlates with marketing ability, as few marketing firms can grow without long-lasting client relationships built on well-run campaigns.
- Leadership Experience Score (10%): An agency’s leadership defines its culture. We rate each agency’s executives and senior management both on their prior marketing experience and experience working within the legal industry when ranking each firm.
- Headquarters (10%): Marketing agencies based in major cities have greater access and expertise to talent and professional connections, making HQ location a minor factor in our ranking.
- Approach to Marketing (10%): Marketing is a wide-ranging field, and can be applied to many channels. We favor agencies that prioritize high ROI for their clients, and use channels that provide measurable lead generation.
The below table shares our ranking of the best marketing agencies for law firms:
The Top Law Firm Marketing Agencies in 2024
| Rank | Company | Notable Clients | Leadership Experience | Company Size | Year Founded | Headquarters | Average Reviews | Approach to Marketing |
| 1 | First Page Sage | Kavinoky Law Firm, Berger Montague, Finz & Finz | 4.9 | 100-250 | 2009 | San Francisco, CA | 4.9 | Combining legal thought leadership & SEO for high-ROI lead generation |
| 2 | Strategus | Hackard Law | 4.7 | 11-50 | 2013 | Englewood, CO | 4.5 | TV & infomercial advertising for law firms |
| 3 | Law Father | Fuller Law, Steven Louth Law Offices | 4.5 | 11-50 | 2006 | Greenwood Village, CO | 4.3 | Print Media for law firms |
| 4 | LocaliQ | Sussman and Simcox Attorneys at Law | 4.4 | 1000+ | 2005 | Tysons, VA | 4.4 | Full-service, omnichannel, geotargeted marketing |
| 5 | Spinx Digital | Paul Hastings, Quinn Emanual Trial Lawyers | 4.6 | 11-50 | 2006 | Los Angeles, CA | 5.0 | Web design and online marketing for law firms |
| 6 | Rankings | Ed Bernstein & Associates, The Bruning Law Firm | 4.3 | 50-249 | 2013 | Marion, IL | 4.8 | Practice area targeted SEO for elite firms. |
| 7 | Nanato Media | Mario Davila Law, Trujillo & Sanchez P.C. | 4.1 | 11-50 | 2018 | Austin, TX | 5.0 | Bilingual Spanish and English SEO for law firms |
| 8 | Pearl Lemon | Indie Law | 4.2 | 11-50 | 2017 | London, UK | 4.8 | Combining international SEO and outbound lead generation for law firms |
First Page Sage
First Page Sage’s experience in high-ROI legal marketing is unmatched. They specialize in SEO and thought leadership content creation, and creating sustainable lead generation systems for their clients. They’ve consistently demonstrated their ability to adapt to legal services clients’ needs and provide excellent returns, making them a good fit for midsized or larger law firms who value the long-term return of organic marketing channels.
- Notable Clients: Kavinoky Law Firm, Berger Montague, Finz & Finz
- Leadership Experience: 4.9
- Company Size: 100-250
- Year Founded: 2009
- Headquarters: San Francisco, CA
- Average Reviews: 4.9
- Approach to Marketing: Combining legal thought leadership & SEO for high-ROI lead generation
- Contact: First Page Sage Website
| Summary of Online Reviews |
| First Page Sage is “the true expert in SEO” and creates thought leadership that “ranks highly and leads to significant conversions.” As a result of their campaigns, clients have been able to “generate high traffic and sales.” |
Strategus
Strategus specializes in TV ad placement, and their OTV and CTV experience is invaluable to law firms looking for TV advertising. They have access to a massive library of brand-safe ad placements for both cable TV and streaming services. Their backend analytics system is also a bonus for many of their clients, giving an at-a-glance view of their ad campaigns.
- Notable Clients: Hackard Law
- Leadership Experience: 4.7
- Company Size: 11-50
- Year Founded: 2013
- Headquarters: Englewood, CO
- Average Reviews: 4.5
- Approach to Marketing: TV & infomercial advertising for law firms
- Contact: Strategus Website
| Summary of Online Reviews |
| The Strategus staff are “experts who know how to generate the results” their clients want. |
Law Father
Law Father has a distinct advantage over many of the other firms on this list for firms looking for print marketing. They provide mailers, flyers, newsprint/magazine ads, and any other hard copy advertising material that a law firm may need, which works well with the more localized workflows of smaller legal offices.
- Notable Clients: Fuller Law, Steven Louth Law Offices
- Leadership Experience: 4.5
- Company Size: 11-50
- Year Founded: 2006
- Headquarters: Greenwood Village, CO
- Average Reviews: 4.3
- Approach to Marketing: Print Media for law firms
- Contact: Law Father Website
| Summary of Online Reviews |
| We were unable to find enough reviews to generate a summary. |
LocaliQ
LocaliQ specializes in localized paid advertising and other geotargeted marketing. This is a uniquely effective strategy for law firms, and those with the resources to work with LocaliQ will likely benefit from their services. The only downside is their size, which does increase the cost of entry and decrease the manpower they can commit to each individual client.
- Notable Clients: Sussman and Simcox Attorneys at Law
- Leadership Experience: 4.4
- Company Size: 1000+
- Year Founded: 2005
- Headquarters: Tysons, VA
- Average Reviews: 4.4
- Approach to Marketing: Full-service, omnichannel, geotargeted marketing
- Contact: LocaliQ Website
| Summary of Online Reviews |
| LocaliQ is a firm that “exceeds[s] expectations” with a “highly efficient” workflow. They “manage engagements effectively,” causing “jumps in revenue and profits.” |
Spinx Digital
Spinx Digital is a marketing firm that works solely with legal clients. They are experts in digital marketing, focusing on online positioning and creating paid marketing campaigns that build emotional connections with their target audience.
- Notable Clients: Paul Hastings, Quinn Emanual Trial Lawyers
- Leadership Experience: 4.6
- Company Size: 11-50
- Year Founded: 2006
- Headquarters: Los Angeles, CA
- Average Reviews: 5.0
- Approach to Marketing: Web design and online marketing for law firms
- Contact: Spinx Digital Website
| Summary of Online Reviews |
| Spinx is “extremely organized and communicative”, delivering “excellent value” that justifies their “steep” rates. Teams are “highly responsive and eager to help”. |
Rankings
Rankings is another specialist in geotargeted advertising, except they work specifically with elite law firms. Their bread and butter are local service ads and Google ads, though they also offer limited SEO services and website design.
- Notable Clients: Ed Bernstein & Associates, The Bruning Law Firm
- Leadership Experience: 4.3
- Company Size: 50-249
- Year Founded: 2013
- Headquarters: Marion, IL
- Average Reviews: 4.8
- Approach to Marketing: Practice area targeted SEO for elite firms
- Contact: Rankings Website
| Summary of Online Reviews |
| Rankings staff “have answers to all their clients’ questions” and are “remarkably responsive.” |
Nanato Media
Nanato Media specializes in bilingual marketing, helping law firms reach clients in both English and Spanish. For law firms that need bilingual marketing material, Nanato is a strong option due to their long track record of providing quality results in English and Spanish-speaking localities.
- Notable Clients: Mario Davila Law, Trujillo & Sanchez P.C.
- Leadership Experience: 4.1
- Company Size: 11-50
- Year Founded: 2018
- Headquarters: Austin, TX
- Average Reviews: 5.0
- Approach to Marketing: Bilingual Spanish and English SEO for law firms
- Contact: Nanato Media Website
| Summary of Online Reviews |
| Nanato ”understands the different cultural and language nuances” of the diverse Hispanic community, and their services “have been a game-changer.” |
Pearl Lemon
Based in London, Pearl Lemon is comfortable providing marketing services to large law firms that work with international clients. They provide an extensive suite of outbound marketing, supplementing campaigns with appointment setting, ABM, and PPC. This makes them a great full-service option for law firms or legal service providers that operate internationally.
- Notable Clients: Indie Law
- Leadership Experience: 4.2
- Company Size: 11-50
- Year Founded: 2017
- Headquarters: London, UK
- Average Reviews: 4.8
- Approach to Marketing: Combining international SEO and outbound lead generation for law firms
- Contact: Pearl Lemon Website
| Summary of Online Reviews |
| Pearl Lemon Leads is “innovative” and “ambitious,” giving their clients “unique solutions to unique problems” rather than relying on more traditional answers. |
