Our research team analyzed 40+ marketing agencies that work with healthcare clients, narrowing them down and ranking them to find the top 9 medical device marketing agencies of 2024. Our ranking was based on the following criteria:
- Notable Clients (25%): The medical device industry is highly technical and heavily regulated, so experience with notable medical device clients shows that a firm can meet the needs of such a demanding industry.
- Leadership Experience (20%): Analyzing each company’s C-suite’s expertise in the medical device, healthcare, and marketing industries respectively and used our proprietary algorithm to give them a score from 1.0 to 5.0.
- Company Size (10%): While only a minor factor in our rankings, company size can serve as a proxy for campaign success, as consistent success provides the funds needed to grow.
- Year Founded (10%): Another minor factor is company age, with older companies taking preference due to their additional experience working with medical device companies.
- Headquarters Location (5%): The least significant factor in our ranking, HQ location is still notable as firms located in larger markets potentially have access to better quality employees, and more industry connections.
- Average Reviews (30%): The most important factor in our rankings is average reviews, as having relevant medical device clients give good reviews is the best demonstration of a firm’s ability to meet the needs of medical device clients.
We also gave a brief synopsis of what each marketing firm’s unique approach to marketing is to make it easier to find the perfect fit for your firm. The top 9 agencies are listed in the table below:
Top Medical Device Marketing Agencies: 2024 Report
Rank | Company | Notable Clients | Leadership Experience | Company Size | Year Founded | Headquarters | Average Reviews | Approach to Marketing |
1 | First Page Sage | Intuity Medical, MyPurMist, Sawbones, Sterishoe | 4.9 | 100-250 | 2009 | San Francisco, CA | 4.9 | Combining thought leadership expertise with SEO for high-ROI lead generation |
2 | Healthcare Success | Boston PainCare | 4.5 | 11-50 | 2006 | Irvine, CA | 3.5 | PPC services for healthcare companies |
3 | Epsilon | Visionworks, Walgreens | 4.4 | 250+ | 1969 | Irving, TX | 4.5 | Paid advertising campaigns for enterprise medical device companies |
4 | Parker White | Ivenix, FUJIFILM Sonosite, Semler Scientific | 4.4 | 11-50 | 1997 | Encinitas, CA | 4.7 | Brand development and digital marketing for medical device companies“ |
5 | Bloom Creative | Teleflex, Clearflow, PleuraFlow | 4.6 | 11-50 | 2010 | Costa Mesa, CA | 4.5 | Full-service healthcare branding agency |
6 | Cobalt Communications | Fujifilm Wako, West Pharmaceutical Services | 4.6 | 11-50 | 1999 | St. Louis, MO | 4.8 | Full-service marketing for life sciences companies |
7 | The Matchstick Group | Biosentry, Smarttouch, Quill | 4.4 | 11-50 | 2019 | Mt. Pleasant, SC | 5.0 | Branding, marketing automation, and SEO for medical device companies |
8 | REQ | Copare, PhRMA | 4.1 | 51-100 | 2008 | San Diego, CA | 4.9 | Market research and UX design for healthcare startups |
9 | Activate Health | Aetna, Ram Technologies, Inc., Medecision | 4.0 | 1-10 | 2020 | Nashville, TN | 4.7 | Advertising and trade show branding for firms in the medical field |
First Page Sage
First Page Sage is the biggest true SEO agency for medical devices in the US, and their approach combines thought leadership and SEO in comprehensive medical device content marketing campaigns. They begin these campaigns by creating custom strategic SEO plans, including both web development/SEO and content creation, and they’ve worked with a variety of clients in the medical device industry.
- Notable Clients: Intuity Medical, MyPurMist, Sawbones, Sterishoe
- Leadership Experience: 4.9
- Company Size: 100-250
- Year Founded: 2009
- Headquarters: San Francisco, CA
- Average Reviews: 4.9
- Approach to Marketing: Combining thought leadership expertise with SEO for high-ROI lead generation
- Contact: First Page Sage website
Summary of Online Reviews |
FPS is known for their effective “approach to thought leadership,” which often lands their clients “on the first page for nearly all of [their] keywords.” They’ve been called a “top-notch organizations” and “an invaluable marketing partner.” |
Healthcare Success
While Healthcare Success offers a few different marketing channels, their specialty is PPC and paid search. As their name implies, they also focus entirely on healthcare industry clients, with experience working with medical device manufacturers. The nature of PPC and paid search allow Healthcare Success to achieve near-immediate results, though ROI may vary. This, paired with some SEO services, makes them a good choice for firms looking for quick, reliable results.
- Notable Clients: Boston PainCare
- Leadership Experience: 4.5
- Company Size: 11-50
- Year Founded: 2006
- Headquarters: Irvine, CA
- Average Reviews: 3.5
- Approach to Marketing: PPC services for healthcare companies
- Contact: Healthcare Success website
Summary of Online Reviews |
Healthcare Success has been described by clients as “a talented marketing agency” and has “experts in every area of marketing.” Some concerns have been brought up about services “not [being] worth the cost.” |
Epsilon
Epsilon offers both digital and traditional marketing, with higher-level expertise in the former due to their age. They are the oldest firm on the list, and they work primarily with enterprise-level medical device firms, using their extensive marketing experience to create effective campaigns. As a result of their typical client profile, they are one of the more expensive agencies on our list, making them a solid choice for enterprise-level firms that are looking for full-service marketing tailored to firms of their size.
- Notable Clients: Visionworks, Walgreens
- Leadership Experience: 4.4
- Company Size: 250+
- Year Founded: 1969
- Headquarters: Irving, TX
- Average Reviews: 4.5
- Approach to Marketing: Paid advertising campaigns for enterprise medical device companies
- Contact: Epsilon website
Summary of Online Reviews |
Epsilon provides “quality results” for their clients and their staff is “supportive and communicative.” |
Parker White
Parker White is uniquely focused on developing newer medical device brands. As a result, their focus in more on brand design, strategy, and increasing exposure in the short-term than they are on longer-term traditional SEO strategies. This makes them a good fit for newer firms that still haven’t nailed down core aspects of their brand or online presence.
- Notable Clients: Ivenix, FUJIFILM Sonosite, Semler Scientific
- Leadership Experience: 4.4
- Company Size: 11-50
- Year Founded: 1997
- Headquarters: Encinitas, CA
- Average Reviews: 4.7
- Approach to Marketing: Brand development and digital marketing for medical device companies
- Contact: Parker White website
Summary of Online Reviews |
Parker White is known for their “dedication to client satisfaction” and their “well-organized, creative” staff. |
Bloom Creative
Bloom Creative is a full-service healthcare branding agency. This means they focus primarily on developing newer brands, or helping medical device firms rebrand. SEO is simply a part of this branding process, as they leverage both on-site SEO in their web design and content marketing (to a lesser degree) to set their clients up for success. This makes them a great pick for healthcare firms looking for rebranding that incorporates SEO principles.
- Notable Clients: Teleflex, Clearflow, PleuraFlow
- Leadership Experience: 4.6
- Company Size: 11-50
- Year Founded: 2010
- Headquarters: Costa Mesa, CA
- Average Reviews: 4.5
- Approach to Marketing: Full-service healthcare branding agency
- Contact: Bloom Creative website
Summary of Online Reviews |
Bloom Creative is “excellent at their job” with clients reporting “increased revenue and lead flow.” |
Cobalt Communications
Cobalt Communications offers a wide variety of marketing services for their medical device clients, offering branding, graphic design, and SEO services. They have extensive experience in medical device marketing, and their broad range of marketing services makes them a solid choice for companies looking to get all of their marketing services through a single contractor.
- Notable Clients: Fujifilm Wako, West Pharmaceutical Services
- Leadership Experience: 4.6
- Company Size: 11-50
- Year Founded: 1999
- Headquarters: St. Louis, MO
- Average Reviews: 4.8
- Approach to Marketing: Full-service marketing for life sciences companies
- Contact: Cobalt Communications website
Summary of Online Reviews |
Cobalt Communications creates “human-focused [and] innovative content,” and their work is always “thoughtful and compelling.” |
The Matchstick Group
The Matchstick Group is a full-service, medical device-only marketing firm. They provide a comprehensive array of marketing services, including SEO, print ads, email marketing, and video ads. They emphasize marketing automation, and also offer sales training to help clients close leads. They are a great fit for medical device firms looking for a more boutique service, and those that are willing to spend the extra money to get it.
- Notable Clients: Biosentry, Smarttouch, Quill
- Leadership Experience: 4.4
- Company Size: 11-50
- Year Founded: 2019
- Headquarters: Mt. Pleasant, SC
- Average Reviews: 5.0
- Approach to Marketing: Branding, marketing automation, and SEO for medical device companies
- Contact: The Matchstick Group website
Summary of Online Reviews |
The Matchstick Group “actually hears [and] listens to” their clients. Clients say they “love working with MSG” and that they “get results.” |
REQ
REQ specializes in research-based UX design and marketing. They tend toward shorter-term paid advertising strategies, but do offer SEO in their web design, PPC, and content marketing services. They take a client-focused approach that makes them easy to work with, but their services are more expensive than most other agencies on this list due to their reliance on those short-term paid marketing channels.
- Notable Clients: Copare, PhRMA
- Leadership Experience: 4.1
- Company Size: 51-100
- Year Founded: 2008
- Headquarters: San Diego, CA
- Average Reviews: 4.9
- Approach to Marketing: Market research and UX design for healthcare startups
- Contact: REQ website
Summary of Online Reviews |
REQ provides “heightened visibility” and “all-hands-on-deck support.” Their clients describe them as “extremely timely” and “approachable.” |
Activate Health
Activate Health is a full-service healthcare marketing agency with a couple of unique channels ion their marketing service library. While a few firms on this list are “full-service” in the sense that they offer both organic and paid advertising, web development, and a few lead nurturing channels, Activate Health also offers tradeshow booth assistance and public relations. A larger library doesn’t always mean a better quality product, but their track record in therse two channels specifically makes them a great choice for firms that want trade shows and PR covered by their chosen marketing agency.
- Notable Clients: Aetna, Ram Technologies, Inc., Medecision
- Leadership Experience: 4.0
- Company Size: 1-10
- Year Founded: 2020
- Headquarters: Nashville, TN
- Average Reviews: 4.7
- Approach to Marketing: Advertising and trade show branding for firms in the medical field
- Contact: Activate Health website
Summary of Online Reviews |
Activate Health is “responsive” and their results are “consistent.” The only noted complaint is their “high cost.” |