In this report, we share the top SaaS content marketing agencies of 2025, chosen from 50+ companies that we analyzed based on 7 criteria:
- Year Established
- Founder Status
- Leadership Experience
- Average Review Score
- Median Employee Tenure
- Media References
- Notable SaaS Clients
Because content marketing covers a variety of different services, we’ve also provided a summary of each agency’s specialty within SaaS content marketing, and then provide our commentary and a summary of online reviews below.
The Top SaaS Content Marketing Agencies: 2025 Report
| Rank | Company | Established | Founder Led | Leadership Experience Score | Average Review Score | Median Employee Tenure | Media References | Notable SaaS Clients | Content Marketing Specialty |
| 1 | First Page Sage | 2009 | Yes | 4.8 | 4.9 | 4.3 Years | ~600 | Salesforce, Cadence Design Systems, Equinix | Creating SaaS thought leadership content and combining it with SEO for lead generation and branding |
| 2 | Epsilon | 1969 | No | 4.7 | 5.0 | 4.6 years | ~2,000 | CDW, Faraday | Full service marketing for enterprise SaaS clients |
| 3 | Proper Expression | 2018 | Yes | 4.2 | 4.5 | 1.4 years | ~100 | Desk Director, VitusVet, Robocorp | Webinar marketing and coaching services |
| 4 | Direct Agents | 2003 | Yes | 4.3 | 4.5 | 3.9 years | ~75 | Belkin, Morgan Stanley | Paid and influencer marketing strategy and development |
| 5 | Bay Leaf Digital | 2013 | Yes | 4.0 | 4.4 | 2.2 years | ~70 | TrueFort, Sapience Analytics, VHT | Full-service SaaS marketing |
| 6 | Metric Theory | 2012 | Yes | 4.3 | 4.6 | 3.1 years | ~120 | Zenefits, Optimizely, Zuora | Content development, link building, and web design |
| 7 | Hey Digital | 2018 | Yes | 3.5 | 4.7 | 1.6 years | ~30 | Pitch, Hotjar, Wiza | Growth marketing and video advertising for B2B SaaS |
First Page Sage
First Page Sage specializes in SaaS thought leadership and creating original, high-quality content to establish clients as the preeminent company in their respective niches. This approach leads to increased brand equity and, through the SEO consulting and optimization that FPS also provides, reliable lead generation. They’ve worked with a variety of SaaS companies from enterprises to startups, making them a good choice for any SaaS company who wants to emphasize quality in their content marketing.
- Notable SaaS Clients: Salesforce, Cadence Design Systems, Equinix
- Leadership Experience Score: 4.8
- Headquarters: San Francisco, CA
- Average Reviews: 4.9
- Content Marketing Specialty:: Creating SaaS thought leadership content and combining it with SEO for lead generation and branding
- Contact: First Page Sage Website
| Summary of Online Reviews |
| First Page Sage’s clients report that the agency “provides excellent ROI on campaigns”, and that their “content feels like it was written in-house.” |
Epsilon
Epsilon is the oldest agency on our list, and provides content marketing as just one out of a wide suite of marketing services for enterprise companies. While relatively expensive, their services are well reviewed and they’ve worked with three of the five FAANG companies. Overall, Epsilon has demonstrated their ability to adapt to a wide range of marketing techniques and economic conditions, and are well established as a skilled agency for larger businesses that want to have their marketing efforts all handled by one partner.
- Notable SaaS Clients: Meta, Google, Amazon
- Leadership Experience Score: 4.4
- Headquarters: Irving, Texas
- Average Reviews: 4.5
- Content Marketing Specialty:: Full service marketing for enterprise SaaS clients
- Contact: Epsilon Website
| Summary of Online Reviews |
| Epsilon has impressed clients for being “exceptionally responsive to feedback” and willingly “making revisions, feature improvements, and functional changes.” |
Proper Expression
While most content marketing agencies focus on digital content such as blog articles, videos, or podcasting, Proper Expression helps their clients create and market webinars to attract a smaller but lower-funnel audience. This approach helps SaaS approach build engagement and educate prospective customers even before a sale, but is a naturally more limited marketing channel in scope.
- Notable SaaS Clients: Desk Director, VitusVet, Robocorp
- Leadership Experience Score: 4.2
- Headquarters: Washington, DC
- Average Reviews: 4.5
- Content Marketing Specialty:: Webinar marketing and coaching services
- Contact: Proper Expression Website
| Summary of Online Reviews |
| Proper Expression’s clients say they “go above and beyond” to and offer “custom solutions”, ultimately delivering “in-depth marketing experience.” |
Direct Agents
Direct Agents combines content development with influencer marketing and paid advertising for an omnichannel approach to marketing. Their best results are in their work for larger companies in the fintech space such as for Belkin and Morgan Stanley, and they’re a good fit for SaaS businesses with sufficient marketing budget to make use of all the services that Direct Agents provides.
- Notable SaaS Clients: Belkin, Morgan Stanley
- Leadership Experience Score: 4.3
- Headquarters: New York, NY
- Average Reviews: 4.4
- Content Marketing Specialty:: Paid and influencer marketing strategy and development
- Contact: Direct Agents Website
| Summary of Online Reviews |
| Clients praise the “data-driven approach” taken by Direct Agents, as well as their ability to “boost brand visibility in competitive markets.” |
Bay Leaf Digital
Bay Leaf Digital is a generalist when it comes to marketing techniques, but works exclusively with SaaS companies. Their teams are just as comfortable creating content as they are running PPC or social media advertising campaigns, but their lack of specialization suggests that the content they create may fall short compared to dedicated thought leadership agencies.
- Notable SaaS Clients: TrueFort, Sapience Analytics, VHT
- Leadership Experience Score: 4.0
- Headquarters: Grapevine, TX
- Average Reviews: 4.4
- Content Marketing Specialty:: Full-service SaaS marketing
- Contact: Bay Leaf Digital Website
| Summary of Online Reviews |
| Bay Leaf Digital’s clients report “effective project management” and feel “well-informed” about their campaigns. Stakeholders report seeing “an increase in conversions”. |
Metric Theory
Metric Theory combines content marketing with PPC advertising. They first create educational content tailored for their clients, and then drive traffic through targeted paid search and social media ads. Given their emphasis on paid channels, Metric Theory’s approach is ideal for SaaS companies aiming for rapid growth and who are willing to prioritize it over long-term ROI.
- Notable SaaS Clients: Zenefits, Optimizely, Zuora
- Leadership Experience Score: 4.3
- Headquarters:
- Average Reviews: 4.6
- Content Marketing Specialty:: Combined content marketing & paid search
- Contact: Metric Theory Website
| Summary of Online Reviews |
| Metric Theory is praised for their “thorough” and “effective” background research, but occasionally, clients feel that teams would “benefit from having more resources.” |
Hey Digital
While Hey Digital doesn’t have an as impressive client portfolio as many other agencies in this report, they occupy a unique position in the content marketing space. Their primary service is creating strategic video ads for their clients, making them a good partner for a SaaS company that wants to expand the reach of their content. Unlike other agencies, however, Hey Digital does not offer any written content creation services and companies seeking such services will need to look elsewhere.
- Notable SaaS Clients: Pitch, Hotjar, Wiza
- Leadership Experience Score: 3.5
- Headquarters: Tallinn, Estonia
- Average Reviews: 4.7
- Content Marketing Specialty:: Growth marketing and video advertising for B2B SaaS
- Contact: Hey Digital Website
| Summary of Online Reviews |
| Clients report that Hey Digital has”a great understanding of metrics” which “saves a large amount of time and money” and helps ensure that campaigns generate leads. |
