Evan Bailyn

Here, we explain the essential steps of tracking SEO conversions and micro-conversions in Google Analytics, and provide conversion benchmarks.

This report contains SEO statistics culled from our proprietary dataset of 170+ client companies, split 76% B2B / 24% B2C.  

In this article, we explain how to create a high converting SaaS landing page, breaking down the elements with examples.

In this article, we provide a complete guide to understanding how to choose keywords for real estate SEO, as well as example keywords.

In this article, we compare and rank 12 types of micro conversions based on how strongly they indicate engagement and future conversion.

This primer presents a high-level overview on landing page strategy, and discuss the types of landing pages businesses should create.

Many marketers still hold misconceptions about whether or not link building is still relevant for SEO. Here, we explain what actually works.

In this guide to SEO management pricing, we explain the 3 tiers that SEO agencies fall into based on their service offerings.

In this article, we explain what burn multiple represents for SaaS companies, and explore alternative metrics.

In this article, we share 6 best practices for creating B2B landing pages, and explain why each is necessary for success.