Evan Bailyn

In this article, we discuss marketing budget allocation, giving recommendations and examples based on industry and business goals.

In this article, we discuss how to optimize each stage of your customer acquisition strategy, from lead generation, to nurturing, to sales.

In this report, we present our conversion rate data, organized by channel, from our agency’s clients collected between 2016 and 2021.

In this article, we provide benchmarks for the 7 most important B2B SaaS Marketing KPIs, and explain how to use each metric.

In this article, we explain each stage of the digital marketing funnel, and how to optimize your website for more visitors to convert in each.

In this report, we share our data on lead-to-opportunity conversion rates from both our internal sales data and clients we’ve worked with.

In this report, we share website traffic-to-lead conversion rates segmented by industry, by traffic source, and by page type.

In this article, we break down the factors to consider when creating your B2B SaaS marketing budget, and share 3 example marketing budgets.

In this article, we explain how to optimize each stage of the B2B lead generation funnel, all the way from Discovery to Conversion.

In this report we provide average website conversion rates segmented by industry and by first-touch marketing channel.