Reports

In this report, we present our data on average B2C customer acquisition costs (CAC) by industry, divided by paid and organic sources.

In this report, we share conversion rate data compiled from companies who engaged in digital marketing campaigns with our firm over the past 5 years.

In this article, we show you what a good CAC looks like within your industry and help you compare your CAC to adjacent industries.

In this report, we share our research on click-through rates for each organic ranking position, ad position, and search element on Google.

In this article, we discuss the 10 most important metrics for growth marketing, providing benchmarks for and explaining each.

Our research team calculated the average CAC for startups across 29 industries, which we further subdivided into B2B and B2C companies.

In this report, we share our data on the average cost per lead (CPL) for 30 industries, for both paid and organic channels.

In this post, we share SEO ROI statistics broken down by industry, further segmenting it by Return on Advertising Spend (ROAS), ROI, and time to break-even.

We present the average conversion rate for 25 B2B industries along with industry-specific suggestions to optimize conversion rates.

In this research report, we share the lead-to-MQL conversion rate in 15 industries, further breaking it down by channel and page type.