Average CAC for Startups: 2025 Benchmarks
September 5, 2025
Our research team calculated the average CAC for startups across 29 industries, which we further subdivided into B2B and B2C companies.Average CAC for eCommerce Companies: 2025 Edition
August 15, 2025
In this article, we share our benchmarks on average CAC for 13 ecommerce industries, as well as strategies for reducing CACs.Average SEO Conversion Rate By Page Type
August 15, 2025
This post reviews the SEO conversion rates we’ve seen over 12 years of working with 100+ middle market and enterprise clients, organized by page type.Average Customer Acquisition Cost (CAC) By Industry: B2B Edition
August 15, 2025
In this article, we show you what a good CAC looks like within your industry and help you compare your CAC to adjacent industries.Lead-to-MQL Conversion Rate Benchmarks by Industry & Channel
August 1, 2025
In this research report, we share the lead-to-MQL conversion rate in 15 industries, further breaking it down by channel and page type.Average Customer Acquisition Cost (CAC) by Industry: B2C Edition
July 3, 2025
In this report, we present our data on average B2C customer acquisition costs (CAC) by industry, divided by paid and organic sources.Digital Marketing Conversion Rates: 2025 Report
June 18, 2025
In this report, we share conversion rate data compiled from companies who engaged in digital marketing campaigns with our firm over the past 5 years.Google Click-Through Rates (CTRs) by Ranking Position in 2025
May 28, 2025
In this report, we share our research on click-through rates for each organic ranking position, ad position, and search element on Google.Growth Marketing Metrics for 2025
May 15, 2025
In this article, we discuss the 10 most important metrics for growth marketing, providing benchmarks for and explaining each.Average Cost Per Lead by Industry – 2025
May 8, 2025
In this report, we share our data on the average cost per lead (CPL) for 30 industries, for both paid and organic channels.