SEO Blog

In this article, we share the most important customer acquisition metrics to track, as well as benchmarks for each.

In this article, we discuss SEO vs paid search, their advantages and disadvantages, and explain how to use both.

In this post, we share SEO ROI statistics broken down by industry, further segmenting it by Return on Advertising Spend (ROAS), ROI, and time to break-even.

We present the average conversion rate for 25 B2B industries along with industry-specific suggestions to optimize conversion rates.

In this guide, we explain how ChatGPT’s recommendation algorithm works, and how to position your company so that it will be at the top of that list.

Our research team calculated the average CAC for startups across 29 industries, which we further subdivided into B2B and B2C companies.

In this report, we share out data on SaaS free trial (both opt-in and opt-out) and freemium conversion rate benchmarks. 

Our research team conducted a comprehensive study of ecommerce ERP integration companies from March-August 2025, analyzing 43 firms in the process. We compared them using 6 criteria.

We share 5 of the most common goals for B2B content marketing plus 8 benchmarks that indicate whether your efforts are on track.

In this article, we discuss the blended CAC for each SaaS industry, broken down by customer type (B2C, Small B2B, Middle Market B2B, and Enterprise).