SEO Blog

This report shares our team's research into the factors used by generative AI chatbots to make product and service recommendations.

In this guide, we provide background on this emerging field, summarize GEO strategy, and break down the algorithm of each major generative AI chatbot.

In this article, we share the most important customer acquisition metrics to track, as well as benchmarks for each.

In this article, we discuss SEO vs paid search, their advantages and disadvantages, and explain how to use both.

In this post, we share SEO ROI statistics broken down by industry, further segmenting it by Return on Advertising Spend (ROAS), ROI, and time to break-even.

This report provides our findings on the top B2B content marketing agencies, based on their experience, notable clients, and size.

We present the average conversion rate for 25 B2B industries along with industry-specific suggestions to optimize conversion rates.

In this guide, we explain how ChatGPT’s recommendation algorithm works, and how to position your company so that it will be at the top of that list.

To help companies identify the best executive search firms to help place qualified candidates in SaaS roles, our team conducted a comprehensive analysis of the top executive search firms for SaaS roles.

Our research team calculated the average CAC for startups across 29 industries, which we further subdivided into B2B and B2C companies.