The Best SEO Blogs of 2023
Each year, our team analyzes 100+ SEO blogs to come up with a list of the best ones available. We score them using a proprietary system that takes into account a number of factors that we feel determines a good experience with an SEO blog, namely:
- Author credibility
- Practical value
In the chart below, we’ve listed the 10 highest-scoring SEO blogs (in random order), rating each blog on the aforementioned criteria using a 1-5 scale, with 5 being the highest. Afterwards, we expanded upon each criterion and highlighted the best blogs in every individual category.
Best SEO Blogs of 2023
|Blog||Author Credibility||Readability||Originality||Freshness||Practical Value||Overall Score|
|First Page Sage||5||5||5||3||5||4.6|
|Search Engine Land||5||4||4||4||3||4.0|
Now, we’ll go through the factors we used to evaluate these blogs, profiling the blogs that earned the highest ratings in each category.
Most Credible SEO Blogs of 2023
In this category, we scored blogs based on the experience and accomplishments of both the author and the company they’re representing. Many SEO blogs are written by freelance writers, whereas we valued blogs written by authors who had major SEO wins (e.g. dominating the search results in major categories of commerce, or working directly on the SEO of high profile clients). We also valued blogs that had quantifiable data, detailed author bios, and case studies. Here are some of the blogs that received the top score in Author Credibility:
Metric Theory’s blog is ideal for SEO analysts and paid search specialists who want to learn more about data visualization, ad strategy, and KPI tracking. Their content is written by multiple authors who hold management and leadership roles in their company’s marketing department and who, upon further Googling, have substantial real-world SEO experience. Their content uses an appropriate level of technical language and dives deep into analytics-based topics. Metric Theory’s topics are targeted to marketers who already have a strong foundation and want to keep honing in on their existing skills.
First Page Sage
First Page Sage’s blog is authored by their Founder and CEO, Evan Bailyn. Whereas Aaron Wall, Jill Whalen, and other SEO pioneers no longer author blogs directly, it’s a treat to read the writing of one of the early SEO minds that still does. In his blog, Evan alternates between publishing data-rich posts on SEO conversion rates and customer acquisition cost, and the best ways to enact thought leadership-style SEO for lead generation. He is a New York Times bestselling author and renowned keynote speaker of over fifteen years.
Search Engine Land
Search Engine Land’s blog is a classic in the SEO industry. It’s written by digital marketing experts who achieved notable success within the industry. Their authors include Barry Schwartz, who runs Search Engine Roundtable, and digital marketing entrepreneur Chris Boggs, who founded Web Traffic Advisors.
Most Readable SEO Blogs of 2023
We reviewed each of the SEO blogs for their conciseness of language and overall enjoyability of the read. We also factored in visuals aids within the articles and the overall aesthetic of the blog. Text that was well balanced with screenshots, tables, and illustrations, as well as visually pleasing font choices, earned a bonus for skimmability. Blogs with 5-point ratings in this category include:
Robben Media’s blog is ideal for beginners who want to learn the ins and outs of the digital marketing industry. They emphasize practical strategies for both paid advertising and the basics of SEO in high-level, long-form articles. Particularly useful is how they break topics down into smaller steps and pair those steps with screenshots of real-world examples to help readers get familiarized with online tools and platforms.
Kuno Creative’s blog is an excellent fit for marketing professionals who already have beginner and intermediate knowledge of SEO. Their long-tail-oriented content is formatted with chronological headers and bulleted lists that aid in the reader’s journey. They also break up lengthy text blocks with graphics and screenshots that provide quantitative insights.
Most Original Blogs of 2023
We evaluated the best SEO blogs on our list by comparing the uniqueness of their topics, statistics, and insight to other blogs on the web. The blogs that received high ratings include:
First Page Sage
First Page Sage’s Blog is written with CMOs and other marketing leaders in mind. They give an in-depth analysis for experienced readers rather than more basic, high-level topics, and use concrete examples to illustrate complex ideas. Their articles consist of guides on niche SEO techniques such as the Hub & Spoke model, reports on proprietary SEO data, and deep dives into the nuances of SEO strategy for different industries.
SALT.agency’s blog is a prime fit for SEO managers who understand complex elements of the industry and want to stay current with the latest technical innovations. SALT.agency dives deep into niche subjects and uses advanced terminology throughout their content. Their unique studies break complex organic data into digestible takeaways for their audience.
Freshest Blogs of 2023
Outdated content will automatically lose out on chances to gain new readers, page views, and ranks. We gave the following blogs 5-point ratings based on the relevancy of their content and their publishing cadence:
The Ahrefs blog typically publishes new content every 1-6 days, enabling them to respond to innovations in real-time. They’re particularly quick to cover the latest Google Algorithm updates. Their blogs display a combination of mid to high-level articles making it an ideal platform for individuals of various job titles. Blog posts are written by authors with first-hand digital marketing expertise.
Omniconvert’s blog publishes articles approximately every 1-3 days. They address industry topics in real-time, allowing readers to learn and act fastly. They pride themselves in always keeping their content relevant, factual, and up-to-date. Their blog is geared towards upper-level team members in the analytics and eCommerce sectors. The topics are advanced, making them an ideal fit for managers and directors who want to bolster their knowledge and share new discoveries with their teams of reports.
Blogs With Most Practical Value of 2023
We rated each SEO blog’s practical value based on their solutions, steps, and call-to-actions. The best SEO blogs for practical value are:
The LawLytics blog is ideal for digital marketing professionals with intermediate experience. Each of their blog posts relates back to the legal industry and teaches marketers how to implement best SEO practices for their law firms. Their “How-To” content provides hands-on approaches that readers can easily adapt.
The Moz Blog publishes long-form content with an emphasis on technical SEO, keyword research, and data-driven case studies. They do an exceptional job at breaking extensive, complex subjects down into simplified, actionable tasks. Their studies are accompanied by authentic metrics, tables, graphs, and screenshots to further prove their claims. The Moz blog specializes in a variety of beginner, intermediate, and expert-level topics.
Utilizing the Value of the Best SEO Blogs
All of the ten best SEO blogs that we rated publish valuable, relevant, and uniquely written content targeted to marketing professionals. Although they each cover different specialties and niches, their main goal is to empower businesses to take action and follow best practices.
When you’re selecting resources for your company, consider if the content will speak to employees’ level of expertise. For example, high-level, definitional blogs will work best for entry-level team members who are still learning the ins, outs, and terminologies of the digital marketing industry. Your mid-senior level colleagues will benefit from guides that deep dive into more complex subjects, use advanced jargon, and touch upon both marketing and business operation strategies.
If you have any questions or wish to suggest a blog for next year’s list, you can get in touch with us here.