In this report, we share our team’s findings on the top 8 insurance marketing agencies of 2024. During the course of our analysis, we examined 40+ marketing agencies that either specialize in working in the insurance industry or have a strong portfolio of insurance clients. We then ranked them based on the following factors:
- Noteworthy Clients: Because insurance contains many subspecialties, experience with a range of insurance firms is a strong indicator of an ability to succeed in a marketing campaign
- Leadership Experience Score: An evaluation of the marketing agency’s leadership based on their experience in marketing and the success of their previous insurance campaigns
- Company Size: Size is partially a result of better client retention, as marketing agencies with short client lifespans typically can’t grow past a certain size
- Years in Business: Google’s algorithm has evolved constantly over the past 20 years, and agencies that have weathered those changes demonstrate an adaptability and perseverance that benefits their clients
- Location: Marketing firms in major cities are often able to draw from a deeper talent pool, increasing the overall quality of their services
- Average Reviews: A normalized average of review scores from each agency’s insurance clients, where applicable
Below the table, we provide a brief description of each agency’s focus, as well as the types of insurance clients they’re most adept at working with.
The Top Insurance Marketing Agencies: 2024
| Rank | Company | Notable Clients | Leadership Experience | Company Size | Year Founded | Headquarters | Average Reviews | Approach to Marketing |
| 1 | First Page Sage | Assured Partners, Newfront Insurance, Advisors Excel | 4.9 | 100-250 | 2009 | San Francisco, CA | 5.0 | SEO and thought leadership marketing with an emphasis on lead generation |
| 2 | WeCreate | Hilling-Pfeffer, Clavert Pearson, Great Lakes Insurance | 3.9 | 2-10 | 2013 | Erie, PA | 5.0 | Web design and PPC for insurance marketing |
| 3 | Agent Methods | Haraburda Benefits | 3.5 | 2-10 | 2009 | Seattle, WA | 4.8 | Insurance agency webinar marketing |
| 4 | Clay Agency | Hogue Insurance Agency, Midsouth Benefits | 4.3 | 11-50 | 2017 | San Francisco, CA | 4.9 | Branding and UI/UX design for insurance providers |
| 5 | Confluency Solutions | Insurance Advantage Agency | 4.1 | 2-10 | 2005 | Jacksonville, FL | 4.0 | SEO-focused website design for insurance agencies |
| 6 | Musselwhite Marketing | Insurance by Castle, Stromsoe Insurance Agency | 3.7 | 2-10 | 2010 | Dallas, TX | 4.2 | Full service digital marketing for local insurance agencies |
| 7 | Agency Marketing Machine | KWS Insurance, Ferrulo Insurance Agencies | 4.2 | 11-50 | 2014 | Miami, FL | 4.5 | Social media management & SEO for insurance agencies |
| 8 | Insurance Marketing Partners | Integrity Insurance Agency, Couri Insurance Associates | 3.5 | 2-10 | 2014 | Strum, WI | 4.4 | Combining paid search and geotargeted SEO for small insurance agencies |
First Page Sage
First Page Sage specializes in using SEO for marketing in the insurance industry, combining the Hub & Spoke ranking strategy with thought leadership content. Their campaigns are full-service, handling technical SEO, keyword research, content creation, and conversion optimization. First Page Sage works best with insurance agencies that prioritize long-term ROI over short-term results, as their stated aim is to turn insurance websites into vehicles for ongoing, organic lead generation.
- Notable Clients: Assured Partners, Newfront Insurance, Advisors Excel
- Leadership Experience: 4.9
- Company Size: 100-250
- Year Founded: 2009
- Headquarters: San Francisco, CA
- Average Reviews: 5.0
- Approach to Marketing: SEO and thought leadership marketing with an emphasis on lead generation
- Contact: First Page Sage website
| Summary of Online Reviews |
| First Page Sage’s content quality is “unparalleled,” and their specialized SEO teams are “organized and communicative.” Their services result in “high organic ROI” but require a “longer alignment period” while they research their client’s business. |
WeCreate
WeCreate is a web design and marketing firm with a more generalist focus, also offering branding and app development services. While they don’t offer the same level of specialization as others on the list, they do offer a broad list of marketing services and boast similarly broad industry experience. For firms looking for a more comprehensive overhaul of their entire marketing apparatus, WeCreate is a solid option.
- Notable Clients: Hilling-Pfeffer, Clavert Pearson, Great Lakes Insurance
- Leadership Experience: 3.9
- Company Size: 2-10
- Year Founded: 2013
- Headquarters: Erie, PA
- Average Reviews: 5.0
- Approach to Marketing: Web design and PPC for insurance marketing
- Contact: WeCreate website
| Summary of Online Reviews |
| WeCreate’s team “has a diverse set of abilities and functions” and “everyone on the team is quick to respond and thorough with explaining everything.” |
Agent Methods
Agent Methods is a marketing firm that focuses on insurance providers and brokers, and their focus is on web design and marketing automation. They build quality insurance websites and set up automated content marketing, including more specialized content like webinars, to build out a marketing apparatus for their clients. While the automated marketing and content model doesn’t provide the same industry authority as better-crafted thought leadership content, it can still provide quality results in terms of ROI.
- Notable Clients: Haraburda Benefits
- Leadership Experience: 3.5
- Company Size: 2-10
- Year Founded: 2009
- Headquarters: Seattle, WA
- Average Reviews: 4.8
- Approach to Marketing: Insurance agency webinar marketing
- Contact: Agent Methods website
| Summary of Online Reviews |
| AgentMethods offers “easy customization options and ready-to-use marketing automation tools” that their customers find exceptionally user-friendly. They’re also commended for “how helpful everyone is” on their support staff. |
Clay Agency
Clay Agency’s approach focuses on conversion rate and UX optimization, extracting more value out of existing lead channels. Because of Clay’s focus, their most successful clients are those with respectable organic traffic numbers, but have difficulty translating this traffic into meaningful results.
- Notable Clients: Hogue Insurance Agency, Midsouth Benefits
- Leadership Experience: 4.3
- Company Size: 11-50
- Year Founded: 2017
- Headquarters: San Francisco, CA
- Average Reviews: 4.9
- Approach to Marketing: Branding and UI/UX design for insurance providers
- Contact: Clay Agency website
| Summary of Online Reviews |
| Delivering “top-notch quality” at a “competitive price.” Clay Agency pays “close attention to detail” and provides “high-quality design.” |
Confluency Solutions
Confluency Solutions priority is SEO-focused web design, working exclusively with insurance agencies to build mobile and search-optimized websites. They also offer social media marketing and paid search ads, making them a good fit for small agencies that value rapid lead generation over long-term ROI.
- Notable Clients: Insurance Advantage Agency
- Leadership Experience: 4.1
- Company Size: 2-10
- Year Founded: 2005
- Headquarters: Jacksonville, FL
- Average Reviews: 4.0
- Approach to Marketing: SEO-focused website design for insurance agencies
- Contact: Confluency Solutions website
| Summary of Online Reviews |
| Confluency Solutions offers “fantastic customer service” and have a “wealth of knowledge” about the insurance industry and marketing strategies that work within it. |
Musselwhite Marketing
Musselwhite Marketing Agency offers more personalized marketing services as a smaller organization, and offers a full stack of traditional marketing and advertising services. In addition to advertising, they offer paid search, email marketing, and online video marketing for their insurance clients. As with Insurance Marketing Partners, however, Musselwhite’s smaller size makes it difficult for their services to scale and they work best with smaller, local agencies.
- Notable Clients: Insurance by Castle, Stromsoe Insurance Agency
- Leadership Experience: 3.7
- Company Size: 2-10
- Year Founded: 2010
- Headquarters: Dallas, TX
- Average Reviews: 4.2
- Approach to Marketing: Full service digital marketing for local insurance agencies
- Contact: Musselwhite Marketing website
| Summary of Online Reviews |
| Musselwhite Marketing give clients “peace of mind” with their “excellent turnaround time” and responsiveness. |
Agency Marketing Machine
Agency Marketing Machine exclusively works with insurance agencies, offering a variety of marketing services. Their specialization is in combining social media and geotargeted SEO to build out a robust digital presence for their clients. Their ideal market is smaller insurance agencies, particularly B2C firms, as B2B clients tend to see less success from social media marketing.
- Notable Clients: KWS Insurance, Ferrulo Insurance Agencies
- Leadership Experience: 4.2
- Company Size: 11-50
- Year Founded: 2014
- Headquarters: Miami, FL
- Average Reviews: 4.5
- Approach to Marketing: Social media management & SEO for insurance agencies
- Contact: Agency Marketing Machine website
| Summary of Online Reviews |
| Agency Marketing Machine has “amazing reps and ideas” that help their clients “feel cared for” and “generate leads.” |
Insurance Marketing Partners
Insurance Marketing Partners combines web design, local SEO, and paid search for their clients. In addition to Google, they also provide search optimization services for other search engines like Bing and Yahoo, helping clients increase exposure on multiple engines. While they’re a good fit for smaller insurance agencies, their smaller size can make it difficult to scale their services for clients that wish to grow, and some firms may not see the value in optimizing for less utilized search engines.
- Notable Clients: Integrity Insurance Agency, Couri Insurance Associates
- Leadership Experience: 3.5
- Company Size: 2-10
- Year Founded: 2014
- Headquarters: Strum, WI
- Average Reviews: 4.4
- Approach to Marketing: Combining paid search and geotargeted SEO for small insurance agencies
- Contact: Insurance Marketing Partners website
| Summary of Online Reviews |
| Insurance Marketing Partners “do an oustanding job managing [clients’] online presence” and they are “great to work with.” |
