Our team analyzed 45+ agencies to find the top medical device agencies of 2024. We ranked them based on the following factors:
- Notable Clients (35%): We regard an agency’s history of working with medical device clients to the be the strongest indicator of future success in the industry, and therefore each agency’s client history is the highest weighted factor in our ranking.
- Leadership Experience (15%): We favor agencies whose leadership has significant experience in SEO, the medical device industry, or both.
- Company Size (10%): Company size is a minor factor in our analysis. Larger agencies are more likely to have the resources to fully execute a well designed campaign strategy, but sufficiently specialized smaller agencies are capable in their own right.
- Year Founded (10%): We favor older agencies in our analysis, as they’ve demonstrated their ability to adapt to shifting SEO best practices and continue to deliver results for clients during economic downturns.
- Headquarters Location (5%): Location is the least important factor in our ranking, but agencies located in major cities and medical device hubs such as San Francisco, New York, and San Diego are advantaged when it comes to recruiting highly-skilled employees.
- Average Reviews (25%): The second-most important factor in our ranking is each agency’s customer reviews. We give more weight to reviews left by clients in the medical device industry.
The top 10 agencies are shared in the table below:
The Top Medical Device SEO Agencies: 2024 Report
| Rank | Company | Notable Clients | Leadership Experience (1-5) | Company Size | Year Founded | Headquarters | Average Reviews (1-5) | Approach to SEO |
| 1 | First Page Sage | POGO Automatic, Sterishoe, Mypurmist | 4.9 | 101-250 | 2009 | San Francisco, CA | 4.9 | Combining SEO with medical device thought leadership for high-ROI lead generation |
| 2 | Cobalt Communications | Fujifilm Wako, West Pharmaceutical Services | 4.6 | 11-50 | 1999 | St. Louis, MO | 4.8 | Full-service marketing for life sciences companies |
| 3 | The Matchstick Group | Biosentry, Smarttouch, Quill | 4.4 | 11-50 | 2019 | Mt. Pleasant, SC | 5.0 | Branding, marketing automation, and SEO for medical device companies |
| 4 | Icovy | Turner Imaging Systems, BK Medical | 4.1 | 11-50 | 2019 | Scottsdale, AZ | 4.8 | Video, branding, and email marketing for healthcare companies |
| 5 | Epsilon | Visionworks, Walgreens | 4.5 | 250+ | 1969 | Irving, TX | 4.5 | Full-service marketing for enterprise medical device companies |
| 6 | Parker White | Ivenix, FUJIFILM Sonosite, Semler Scientific | 4.4 | 11-50 | 1997 | Encinitas, CA | 4.7 | Brand development and digital marketing for medical device companies |
| 7 | REQ | Copare, PhRMA | 4.1 | 51-100 | 2008 | San Diego, CA | 4.9 | Market research and UX design for healthcare startups |
First Page Sage
First Page Sage is the #1 medical device SEO agency in the US, and uses an approach that prioritizes combining SEO with thought leadership to generate leads for their clients. They begin campaigns by creating custom strategic SEO plans, and they’ve worked with a variety of clients in both the medical device industry, and related industries like medtech and healthcare.
- Notable Clients: POGO Automatic, Sterishoe, Mypurmist
- Leadership Experience: 4.9
- Company Size: 100-250
- Year Founded: 2009
- Headquarters: San Francisco, CA
- Average Reviews: 4.9
- Approach to SEO: Combining SEO with medical device thought leadership for high-ROI lead generation
- Contact: Company website
| Summary of Online Reviews |
| The agency’s work “resulted in a significant increase in leads and sales.” Since working with the company, “traffic is booming, and I have more leads than I know what to do with.” |
Cobalt Communications
Cobalt Communications brings a wide range of marketing experience to the table for their life science clients, offering brand strategy and graphic design in addition to their SEO services. They do their best work in complex technology-driven industries like medical devices, and their broad range of expertise makes them a good fit for companies that want to work with a single vendor for all of their marketing services.
- Notable Clients: Fujifilm Wako, West Pharmaceutical Services
- Leadership Experience: 4.6
- Company Size: 11-50
- Year Founded: 1999
- Headquarters: St. Louis, MO
- Average Reviews: 4.8
- Approach to SEO: Full-service marketing for life sciences companies
- Contact: Company website
| Summary of Online Reviews |
| The agency creates “innovative content” that is “human-focused.” Their work is always “thoughtful and compelling.” |
The Matchstick Group
The Matchstick Group works exclusively with medical device companies, and provides marketing services for a broad range of channels, including SEO, email, video, and print. They emphasize marketing automation, and also offer sales training to help clients close leads.
- Notable Clients: Biosentry, Smarttouch, Quill
- Leadership Experience: 4.4
- Company Size: 11-50
- Year Founded: 2019
- Headquarters: Mt. Pleasant, SC
- Average Reviews: 5.0
- Approach to SEO: Branding and email marketing automation services
- Contact: Company website
| Summary of Online Reviews |
| The agency is “attentive, not rushed” and “gets results.” |
Icovy
Icovy provides digital marketing services over a wide range of channels to assist their medical device clients in reaching and attracting customers. They pair their SEO services with video marketing and branding to help clients establish a unified image.
- Notable Clients: Turner Imaging Systems, BK Medical
- Leadership Experience: 4.1
- Company Size: 11-50
- Year Founded: 2019
- Headquarters: Scottsdale, AZ
- Average Reviews: 4.8
- Approach to SEO: Video, branding, and email marketing for medical device companies
- Contact: Company website
| Summary of Online Reviews |
| The agency “always delivers.” They bring a “new school approach” and have “exceeded expectations.” |
Epsilon
Epsilon is the oldest company on our list, and offers traditional marketing alongside their digital services. They work primarily with enterprise companies, and use their extensive marketing experience target and identity valuable customers for medtech clients. They are one of the more expensive agencies on our list, however, making their services out of reach for smaller medical device businesses.
- Notable Clients: Visionworks, Walgreens
- Leadership Experience: 4.5
- Company Size: 250+
- Year Founded: 1969
- Headquarters: Irving, TX
- Average Reviews: 4.5
- Approach to SEO: Full-service marketing for enterprise medical device companies
- Contact: Company website
| Summary of Online Reviews |
| The agency is called “an outstanding partner” and they are “exceptionally responsive to feedback” and “willingly make revisions.” |
Parker White
Parker White places their focus on brand development and helping medical device companies position themselves in crowded marketplaces. SEO is just one tool in their approach, and they also offer creative services and social media marketing.
- Notable Clients: Ivenix, FUJIFILM Sonosite, Semler Scientific
- Leadership Experience: 4.4
- Company Size: 11-50
- Year Founded: 1997
- Headquarters: Encinitas, CA
- Average Reviews: 4.7
- Approach to SEO: Brand development and marketing services for medical device companies
- Contact: Company website
| Summary of Online Reviews |
| The agency is “excellent at project management” and their “technical expertise, and dedication to client satisfaction set them apart.” |
REQ
REQ provides their medical device clients with research-based marketing strategy and optimized UX design. They take a client-focused approach that makes them easy to work with, but their services are more expensive than most other agencies on this list due to their reliance on paid marketing when executing on the strategies they create.
- Notable Clients: Compare, PhRMA
- Leadership Experience: 4.1
- Company Size: 11-50
- Year Founded: 2010
- Headquarters: San Francisco, CA
- Average Reviews: 4.9
- Approach to SEO: Market research and UX design for healthcare startups
- Contact: Company website
| Summary of Online Reviews |
| The agency is “an incredibly valuable strategic partner” that is “very approachable” which makes “them easy to work with.” |
