Last updated: Semptember 6, 2024
Our team evaluated 60+ marketing agencies on the basis of their ability to provide SEO to medtech companies, using an algorithm that consists of each agency’s:
- Notable Clients (35%): A history of working with notable medtech clients is the strongest indicator of an agency’s ability to deliver SEO results. Where medtech clients were not shared publicly, we list clients in the healthcare sector at large.
- Average Reviews (25%): Publicly viewable client reviews on 3rd party websites make up the second most important factor in our ranking, with greater weight given to reviews from clients in the medtech industry
- Median Employee Tenure (10%): High employee turnover leads to declining service quality because of reduced training incentives, so we prefer agencies with longer employee tenures
- Leadership Experience (10%): Leadership sets the direction and culture of an agency, and we assign higher scores to those agencies who have C-suites and other high level management that come from a marketing and healthcare background.
- Year Established (10%): Google updates their algorithm regularly, and market conditions have a strong impact on buyer and searcher behavior. Older SEO agencies have experience adapting to these changing conditions.
- Founder Led Status (5%): We favor agencies whose original leadership remains to lead the firm, though we consider it a relatively minor factor.
The top 8 agencies in our research are given below:
The Top Medtech SEO Agencies: 2024
| Rank | Company | Established | Founder Led | Leadership Experience | Average Review Score | Median Employee Tenure | Notable Clients | Approach to SEO |
| 1 | First Page Sage | 2009 | Yes | 4.9 | 4.9 | 4.3 years | Dignity Health, Dassault Systèmes, Altoida, Intuity Medical | B2B thought leadership and SEO strategy for medtech companies |
| 2 | Epsilon | 1969 | No | 4.9 | 4.5 | 4.6 years | Visionworks, Walgreens | Digital & retail marketing for enterprise medtech companies |
| 3 | ParkerWhite | 1990 | Yes | 4.7 | 4.7 | 3.7 years | Ivenix, FUJIFILM Sonosite, Semler Scientific | Brand development and marketing services for medtech companies |
| 4 | Icovy | 2019 | Yes | 4.6 | 4.5 | 2.9 years | Poba Medical, Kaneka Medical | Full-service marketing for medical devices. |
| 5 | medtech Momentum | 2014 | Yes | 4.8 | 4.3 | 2.6 years | Centinel Spine, Finsentech, Foundation Surgical | Digital marketing strategy and branding for medtech companies |
| 6 | Distill Health | 2018 | Yes | 4.5 | 5.0 | 3.4 years | Theragen, Nuvara | Brand development, digital advertising, and SEO for medtech firms |
| 7 | No Good | 2017 | Yes | 4.5 | 4.8 | 2.0 years | Springhealth, Johnson & Johnson, Providence | Medtech-oriented growth marketing and SEO |
| 8 | Jairus | 2020 | Yes | 4.2 | 4.9 | 1.0 years | N/A | Medtech and healthcare provider focused growth marketing |
First Page Sage
First Page Sage is the industry leader in medtech SEO strategy and execution, placing their focus on using thought leadership content to achieve high long-term ROI for their clients. While this approach tends to have a longer startup time than other approaches to SEO, the resulting higher quality content ranks better—particularly in Your Money Your Life (YMYL) industries such as medtech—and builds more trust to help nurture leads. In addition to their broad medtech experience, they also have a strong history of working with clients across the healthcare sector.
- Notable Clients: Dignity Health, Dassault Systèmes, Altoida, Intuity Medical
- Leadership Experience: 4.9
- Company Size: 100-250
- Year Founded: 2009
- Headquarters: San Francisco, CA
- Average Reviews: 4.9
- Approach to Marketing: B2B thought leadership and SEO strategy for medtech companies
- Contact: Company website
| Summary of Online Reviews |
| First Page Sage is “always up-to-date on the changes Google makes” and develops “customized strategies” for their medtech clients that “results in a significant increase in leads and sales.” |
Epsilon
Epsilon is one of the oldest companies on our list, and has been able to adapt their approach from purely traditional marketing to incorporate newer digital channels. They work almost exclusive with enterprises, and in the healthcare sector are most experienced at working with B2C clients.
- Notable Clients: Visionworks, Walgreens
- Leadership Experience: 4.9
- Company Size: 250+
- Year Founded: 1969
- Headquarters: Irving, TX
- Average Reviews: 4.5
- Approach to Marketing: Digital & retail marketing for enterprise medtech companies
- Contact: Company website
| Summary of Online Reviews |
| The Epsilon team was “professional” and excelled in “best practices.” They have been “exceptionally responsive” and willingly makes “revisions, feature improvements and functional changes.” |
ParkerWhite
ParkerWhite’s digital marketing services revolve around defining and cultivating a brand that accurately represents the offerings and values of their clients. They work almost exclusively with medtech and other healthcare companies, and are especially effective at supporting their clients during new product launches.
- Notable Clients: Ivenix, FUJIFILM, Sonosite, Semier Scientific
- Leadership Experience: 4.7
- Company Size: 11-50
- Year Founded: 1997
- Headquarters: Encinitas, CA
- Average Reviews: 4.7
- Approach to Marketing: Brand development and marketing services for medtech companies
- Contact: Company website
| Summary of Online Reviews |
| ParkerWhite “strived to understand our business and goals” and that was a key to “engagement success.” |
Icovy
Icovy offers full-service marketing that includes SEO, PPC, social media marketing, and email marketing; and couple this range of services with a conscientious approach to medtech marketing. They emphasize lead generation for their clients, with an emphasis on accurate data analytics to continually improve marketing plan results.
- Notable Clients: Poba Medical, Kaneka Medical
- Leadership Experience: 4.6
- Company Size: 11-50
- Year Founded: 2019
- Headquarters: Scottsdale, AZ
- Average Reviews: 4.5
- Approach to Marketing: Full-service marketing for medical devices.
- Contact: Company website
| Summary of Online Reviews |
| Working with Icovy was “an amazing experience.” The team was “dedicated, knowledgeable” and they “boosted my online presence.” |
Medtech Momentum
Medtech Momentum combines SEO strategy with an emphasis on branding to help clients connect with their target audience. Services include on-page and PR marketing, and as their name suggests, they work exclusively with medtech companies. They have some of the most experienced leadership of any agency in this list, as their founder has worked in healthcare marketing for over 24 years.
- Notable Clients: Centinel Spine, Finsentech, Foundation Surgical
- Leadership Experience: 4.8
- Company Size: 11-50
- Year Founded: 2014
- Headquarters: Altamonte Springs, FL
- Average Reviews: 4.3
- Approach to Marketing: Digital marketing strategy and branding for medtech companies
- Contact: Company website
| Summary of Online Reviews |
| Medtech Momentum “truly care about their clients’ success.” They understand the “medtech industry” and provided “exceptional results.” |
Distill Health
Distill Health combines an intimate understanding of the healthcare and medtech industry with a comprehensive range of marketing services to educate website visitors and generate traffic for their clients. They prioritize branding in their approach, using SEO as more of a secondary channel, so clients seeking to use Google as a primary lead driver may find their services insufficient.
- Notable Clients: Theragen, Nuvara
- Leadership Experience: 4.5
- Company Size: 1-10
- Year Founded: 2018
- Headquarters: Austin, TX
- Average Reviews: 5.0
- Approach to Marketing: Brand development, digital advertising, and SEO for medtech firms
- Contact: Company website
| Summary of Online Reviews |
| The company’s “expertise in the healthcare industry is evident” and they provide “top-notch solutions.” |
No Good
No Good provides growth marketing services for medtech clients. Growth marketing is a mixed approach, with No Good employing paid channels like PPC and social media advertising in conjunction with SEO in order to drive rapid short-term lead generation. Their reliance on paid channels comes at the cost of high long-term ROI, however, and are best suited for startups that prioritize rapid user or customer acquisition over long-term profitability.
- Notable Clients: Springhealth, Johnson & Johnson, Providence
- Leadership Experience: 4.5
- Company Size: 11-50
- Year Founded: 2017
- Headquarters: Brooklyn, NY
- Average Reviews: 4.8
- Approach to Marketing: Medtech-oriented growth marketing, social media, and PPC marketing
- Contact: Company website
| Summary of Online Reviews |
| The No Good team was “prompt in responding” to client questions and their work is of “exceptional quality.” |
Jairus
Like No Good, Jairus also uses a growth marketing approach with similar benefits and drawbacks. The high ROI but longer-term nature of SEO is counterbalanced with lower-ROI, shorter term paid campaigns, generating more rapid growth at higher cost than pure SEO. Though they don’t reveal their clients publicly, the services Jairus offers indicates that their experience comes primarily from working with smaller companies than No Good.
- Notable Clients: N/A
- Leadership Experience: 4.2
- Company Size: 11-50
- Year Founded: 2020
- Headquarters: Denver, CO
- Average Reviews: 4.9
- Approach to Marketing: Medtech and healthcare provider focused growth marketing
- Contact: Company website
| Summary of Online Reviews |
| “We feel like we really do have a partner” when working with Jairus. They helped us “implement content to shorten our sales cycle.” |
