Our team analyzed 90+ SEO agencies that specialize in working with law firms, ranking them based on 6 weighted factors:
- Notable Legal Clients (35%): The most important factor in our ranking is experience working with clients in the legal services industry. Law firms have unique SEO needs, and a strong client portfolio is the best indicator of future success.
- Years in Business (20%): SEO has undergone several major evolutions over the past 20 years, and more established agencies have demonstrated their ability to stay abreast of changing conditions and continue delivering value to their clients.
- Company Size (15%): Company size strongly correlates with SEO ability, as few SEO firms can grow without long-lasting client relationships built on well-run campaigns.
- Leadership Experience Score (15%): A rating of the company’s executives and senior management that considers their prior marketing experience, both generally and for the legal industry, expressed as a numerical score from 1-5.
- Headquarters (5%): Companies in major cities have greater access to talent and professional connections, making HQ location a minor factor in our ranking.
- Approach to SEO (10%): SEO is a wide-ranging field, and can be applied to many channels. We favor companies that utilize channels that result in high ROI for their clients, and put more emphasis on SEO over other types of advertising.
The below table shares our picks for the best SEO agencies for law firms:
The Top SEO Agencies for Law Firms in 2024
| Rank | Company | Notable Legal Clients | Leadership Experience Score | Company Size | Years in Business | Headquarters | Approach to SEO |
| 1 | First Page Sage | Share Lawyers, Law Offices of Eric Richman | 4.8 | 51-200 | 14 | San Francisco, CA | Combining SEO and legal thought leadership to deliver high ROI lead generation |
| 2 | DeSantis Breindel | Littler, Lathrop Gage, Lewis Roca | 4.7 | 11-50 | 20 | New York, NY | Law firm brand strategy consulting & experience design |
| 3 | LocaliQ | Sussman and Simcox Attorneys at Law | 4.4 | 1000+ | 19 | Tysons, VA | Web development, SEO, and social media marketing with a specialty in geotargeting |
| 4 | Marketing Eye | Owen Hodge Lawyer | 4.6 | 11-50 | 19 | Atlanta, GA | Full-service client acquisition services through combined marketing and sales support |
| 5 | Pearl Lemon | Indie Law | 4.2 | 11-50 | 6 | London, UK | Combining international SEO and outbound lead generation for law firms |
| 6 | Nanato Media | Mario Davila Law, Trujillo & Sanchez P.C. | 4.1 | 11-50 | 5 | Austin, TX | Bilingual Spanish and English SEO for law firms |
| 7 | One First Legal | Mancy & Sterling, Radsen Firm | 4.1 | 51-200 | 15 | Port Washington, NY | SEO-focused web design |
First Page Sage
First Page Sage’s experience providing SEO services to law firms is unmatched. They specialize in SEO, thought leadership content creation, and providing the most sustainable, high-return digital marketing campaigns possible. They’ve consistently demonstrated their ability to adapt to legal services clients’ needs and provide excellent returns, making them a good fit for any law firm who prioritizes lead generation and ROI in their choice of marketing partner.
- Notable Clients: Share Lawyers, Law Offices of Eric Richman
- Leadership Experience Score: 4.8
- Company Size: 100-250
- Years in Business: 14
- Headquarters: San Francisco, CA
- Approach to SEO: Combining SEO and thought leadership to create the highest possible ROI campaigns
- Contact: First Page Sage Website
| Summary of Online Reviews |
| First Page Sage is “the true expert in SEO” and creates thought leadership that “ranks highly and leads to significant conversions.” As a result of their campaigns, clients have been able to “generate high traffic and sales.” |
DeSantis Breindel
DeSantis Breindel focuses primarily on merging law firm brand consulting with creating digital engagement through SEO and content strategy. Their services help their clients stand out from other law firms in an industry that traditionally struggles with brand differentiation. In addition to branding and SEO, they also offer market research and brand equity valuation services. DeSantis Breindel is a particularly good fit for law firms seeking to decrease their reliance on the name recognition of one or two founding partners.
- Notable Clients: Share Lawyers, Law Offices of Eric Richman
- Leadership Experience Score: 4.7
- Company Size: 11-50
- Years in Business: 20
- Headquarters: New York, NY
- Approach to SEO: Law firm brand strategy consulting & experience design
- Contact: DeSantis Breindel Website
| Summary of Online Reviews |
| DeSantis Breindel’s expertise makes it “easy to be confident in their product” and clients say that they “enjoy being on calls with them.” |
LocaliQ
LocaliQ focuses largely on geotargeted advertising and SEO, lending their services particularly well to small to midsized law firms that work primarily with local clients. They present a good option for those willing to sacrifice some ROI in exchange for faster results, as LocaliQ’s services leverage both paid advertising and SEO.
- Notable Clients: Sussman and Simcox Attorneys at Law
- Leadership Experience Score: 4.4
- Company Size: 500+
- Years in Business: 19
- Headquarters: Tysons, VA
- Approach to SEO: Web development, SEO, and social media marketing with a specialty in geotargeting
- Contact: Local IQ Website
| Summary of Online Reviews |
| LocaliQ is a firm that “exceeds[s] expectations” with a “highly efficient” workflow. They “manage engagements effectively,” causing “jumps in revenue and profits.” |
Marketing Eye
Marketing Eye has a uniquely wide array of marketing and sales services. As the only firm on this list to offer inside sales services, Marketing Eye positions themselves uniquely to fit the needs of larger firms looking to outsource their entire client acquisition pipeline. Law firms looking for an agency with SEO as their sole focus may find that they benefit little from Marketing Eye’s addition services, however.
- Notable Clients: Owen Hodge Lawyer
- Leadership Experience Score: 4.6
- Company Size: 11-50
- Years in Business: 19
- Headquarters: Atlanta, GA
- Approach to SEO: Full-service client acquisition services through combined marketing and sales support
- Contact: Marketing Eye Website
| Summary of Online Reviews |
| Marketing Eye’s team are both “competent and professional” despite sometimes needing “additional training.” Nevertheless, their service is “superior“. |
Pearl Lemon
Based in London, Pearl Lemon is comfortable providing SEO to large law firms that work with international clients. They combine their SEO services with an extensive suite of outbound marketing, supplementing campaigns with appointment setting, ABM, and PPC.
- Notable Clients: Indie Law
- Leadership Experience Score: 4.2
- Company Size: 11-50
- Years in Business: 6
- Headquarters: London, UK
- Approach to SEO: Combining international SEO and outbound lead generation for law firms
- Contact: Pearl Lemon Website
| Summary of Online Reviews |
| Pearl Lemon Leads is “innovative” and “ambitious,” giving their clients “unique solutions to unique problems” rather than relying on more traditional answers. |
Nanato Media
Nanato Media specializes in bilingual SEO, helping law firms reach clients in both English and Spanish. They have a strong history of providing marketing services to legal services providers that specialize in working with the Hispanic community, and offer social media management and traditional advertising in addition to SEO.
- Notable Clients: Mario Davila Law, Trujillo & Sanchez P.C.
- Leadership Experience Score: 4.1
- Company Size: 11-50
- Years in Business: 5
- Headquarters: Austin, TX
- Approach to SEO: Bilingual Spanish and English SEO for law firms
- Contact: Nanato Media Website
| Summary of Online Reviews |
| Nanato ”understands the different cultural and language nuances” of the diverse Hispanic community, and their services “have been a game-changer.” |
One First Legal
One First Legal helps law firms build websites with a strong technical SEO foundation. They emphasize user experience, increasing conversions, but do not offer content services. This makes One First a good choice for law firms that have existing in-house content teams that can create SEO content, but lack the design or technical expertise for a web build.
- Notable Clients: Mancy & Sterling, Radsen Firm
- Leadership Experience Score: 4.1
- Company Size: 51-200
- Years in Business: 15
- Headquarters: Port Washington, NY
- Approach to SEO: SEO-focused web design
- Contact: One First Legal Website
| Summary of Online Reviews |
| Clients report that Omnizant builds “exceptional” websites, as well as provides “good marketing suggestions.” |
