The Top SEO Experts of 2021-2022
In our latest study, we crunched the data to determine the top SEO experts available for consulting, speaking, or interviews in 2021-2022. By comparing SEO experts on the basis of their experience, publications, speaking experience, citations on Google, and social media influence, we came up with the 8 experts that appear to understand modern SEO better than the rest.
In the table below, we list these 8 SEO experts along with the criteria we used to compare them. Afterwards, we describe each expert in greater detail, sharing their area of expertise within the field of SEO, the recognition they’ve received for their talent, and their availability for collaboration.
The Top SEO Experts of 2021-2022, Compared
|Name||Length of Time in SEO Industry||SEO Books||SEO Keynote Speeches||Google Citations||Social Media Followers||Active SEO Blog||Available for Hire?|
|Evan Bailyn||18 years||3||~240||8,150||148,900||Yes||Yes|
|Barry Schwartz||17 years||0||~60||18,100||156,400||Yes||Yes|
|AJ Ghergich||17 years||0||~15||62||102,300||Yes||Yes|
|Vanessa Fox||14 years||1||~30||7,700||35,800||No||No|
|Aleyda Solis||12 years||1||~120||665||95,000||Yes||Yes|
|Cyrus Shepard||12 years||0||~90||289||76,500||Yes||No|
|Marie Haynes||11 years||2||~30||447||32,300||Yes||Yes|
|Brian Dean||11 years||0||~25||2,290||125,100||Yes||No|
The Top SEO Experts: Breakdown and Contact Info
Evan Bailyn was one of the early pioneers of modern SEO, taking up study of Google’s search algorithm before the company went public in 2004. He currently runs the largest SEO agency in the U.S., and has been profiled in the Wall Street Journal, the New York Times, and Forbes.
His expertise is in the confluence of thought leadership content and SEO, which his company translates into a lead generation service.
Brian Dean founded the popular online marketing blog Backlinko, which specializes in backlink building strategies. He also runs a popular YouTube channel. He has been featured in Forbes, Entrepreneur.com, and TechCrunch, and currently offers SEO training for professional marketers.
- Expertise: Link building and SEO strategy
- Contact for: Training your internal SEO team, interviews
- Social media: Twitter (117,500); Facebook (7,600)
- How to reach: Contact directly through Backlinko.
Barry Schwartz runs the popular SEO news website Search Engine Land. He is also the CEO of Rusty Brick, a web design and development firm and has received awards from US Search Awards and Search Engine Land. He maintains an active Twitter account that reports on the latest Google updates and industry happenings.
AJ is the holder of the coveted @SEO Twitter handle, which if nothing else shows he knows the value of keywords. A serial entrepreneur-marketer, he ran his own agency for 6 years and is currently the Chief Digital Officer at marketing agency Brado.
Aleyda Solis specializes in international SEO, particularly in European, American, and Latin-American markets. She was the European Search Award’s Personality of the Year in 2018, and she is a prolific speaker at European SEO conferences.
Cyrus Shepard led the SEO and content team at Moz before founding his own SEO consulting agency in Zyppy. He specializes in on-page SEO, technical SEO, site architecture, and internal linking, but is currently unavailable for new consulting projects.
- Expertise:Technical SEO and internal linking
- Contact for: Keynote speaking
- Social media: Twitter (76,500)
- How to reach: Check his contact page at Zyppy for current availability, and e-mail him directly at email@example.com
Marie Haynes is a specialist: her expertise lies in website quality, backlink audits, and manual action removals. She has published two books, Unnatural Links: A Guide to Removal and Dr. Marie Haynes’ Google’s Quality Raters’ Guidelines Book. She blogs about how Google’s updates affect the role of link building in SERPs, and hosts a weekly podcast about SEO.
- Expertise: Link auditing and manual action removal
- Contact for: Consulting, link-related SEO services
- Social media: Twitter (32,300)
- How to reach: Reach her through the contact form at Marie Haynes Consulting for SEO services
Vanessa Fox worked on Google Webmaster Central, an early educational resource Google created for website owners and administrators. She was named as one of Seattle’s 40 under 40, and one of the top 100 women in Seattle Tech. Since her time with Google, she has focused on search analytics software and platforms, and is the founder of Keylime Toolbox, an SEO metrics platform.