Evan Bailyn

In this report, we provide benchmarks for marketing performance along each step of the B2B SaaS conversion funnel.

In this article, we show you what a good CAC looks like within your industry and help you compare your CAC to adjacent industries.

In this article, we share our data on customer acquisition strategies for SaaS companies, looking at lead generation, conversion, and sales.

In this article, we share our approach to AI search optimization strategy and best practices for companies seeking to improve their chances of getting their company or products recommended by genearative AI tools

In this report, we share the most important marketing KPIs and metrics for medtech businesses to track, as well as benchmarks for each.

In this guide, we share how to create and execute a comprehensive medtech content marketing strategy.

In this report, we share out data on SaaS free trial (both opt-in and opt-out) and freemium conversion rate benchmarks. 

In this article, we discuss the blended CAC for each SaaS industry, broken down by customer type (B2C, Small B2B, Middle Market B2B, and Enterprise).

In this report, we share our research on click-through rates for each organic ranking position, ad position, and search element on Google.

In this guide, we explain how to build an effective manufacturing marketing strategy, including audience identification, message crafting, and setting kPIs.