Reports

The following report shares data gathered from 80+ SaaS clients we worked with who offered their product through a freemium model.

In this report, we share SaaS CAC payback benchmarks for a variety of SaaS industries and customer sizes.

In this report, we share our research on B2B SaaS customer acquisition costs, divided by subindustry and company size.

In this article we define organic traffic and paid traffic, then proceed to discuss the reasons to invest in organic vs paid channels.

In this report, we share industry-segmented clickthrough rate benchmarks for Google ads as well as the top 3 organic search positions.

In this article, we compare the CTRs of organic vs paid search results and offer guidance on how to use each channel. 

In this article, we discuss the most important KPIs for B2B marketers and how to measure them, providing benchmarks for each.

In this report, we share our findings on patient conversion rates across medical practice types, sourced from anonymized client data from between 2017 and 2024.

In this report, we share our team's analysis of the market share each of the major search engines in the US B2B market.

In this article, we share the statistics we’ve compiled based on our legal clients from 2018 to 2022. We also discuss the impact of SEO spend on ROI.