
The Top SEO Expert Witnesses of 2026
October 24, 2025
In this report, we share the top SEO expert witnesses, based on their trial experience, technical expertise, and history in SEO.
Which Industries Use Generative AI To Make Purchases?
October 24, 2025
In this report, we seek to answer the question, “Which industries’ customers are turning to generative AI to make purchases?”
What Percentage of People Use AI to Make Purchasing Decisions?
October 23, 2025
Our research team surveyed US adults to determine the percentage of people that used a generative AI platform to make a purchasing decision. The results are presented in this report.
Generative Engine Optimization (GEO): Explanation & Algorithm Breakdown
October 3, 2025
This report shares our team's research into the factors used by generative AI chatbots to make product and service recommendations.
Generative Engine Optimization (GEO) Strategy Guide
October 3, 2025
In this guide, we provide background on this emerging field, summarize GEO strategy, and break down the algorithm of each major generative AI chatbot.
Customer Acquisition Metrics & Benchmarks: How to Measure Success
September 25, 2025
In this article, we share the most important customer acquisition metrics to track, as well as benchmarks for each.
SEO vs Paid Search: A Primer
September 25, 2025
In this article, we discuss SEO vs paid search, their advantages and disadvantages, and explain how to use both.
The Top B2B Content Marketing Agencies of 2026
September 25, 2025
This report provides our findings on the top B2B content marketing agencies, based on their experience, notable clients, and size.
ChatGPT Optimization: 2026 Guide
September 12, 2025
In this guide, we explain how ChatGPT’s recommendation algorithm works, and how to position your company so that it will be at the top of that list.
SaaS Free Trial Conversion Rate Benchmarks
September 5, 2025
In this report, we share out data on SaaS free trial (both opt-in and opt-out) and freemium conversion rate benchmarks.