EBITDA Multiples for Small Businesses – 2025

Last Updated: January 22, 2025

Following our recent meta-analysis of EBITDA multiples by industry, our research team conducted a study to analyze how the relatively high interest rates of 2023 impact EBITDA multiples for small businesses. In this report, we give average EBITDA multiples paid for small businesses, breaking down the data by industry as well as the most important considerations for private equity and strategic acquirers: employee turnover level, last 12 months revenue growth, and recurring vs. non-recurring revenue.

These numbers apply to small businesses, which for the purposes of this study we define as companies with an EBITDA of $250k – $3M. For an analysis of EBITDA multiples for larger companies, see our broader report on the subject.

Moreover, this data reflects M&A activity in the industry today; company owners may find the multiple they’re offered for their business varies based on many other factors, including the business’s customer concentration, competitive advantages, and strength of management team; and the strategic goals of the potential acquirer.

EBITDA Multiples for Small Businesses – 2025

EBITDA Multiples for Small Business: Additional Considerations

Understanding the average EBITDA multiple for your industry provides you with valuable information when attempting to understand your company’s valuation in a potential sale. However, there are other valuation models acquirers use. The following sections outline the most popular valuation models for small businesses.

Alternative Valuation Methods for Small Businesses 

One of the most important considerations in an M&A process is the multiple used to value your business. Using a multiple of the company’s EBITDA (earnings before interest, taxes, depreciation, and amortization) is and has been the standard valuation method in M&A, however companies in specific instances may benefit more from using an alternative valuation method.

The table below outlines the most common valuation multiples in M&A deals:

The key takeaway of this table is that EBITDA may not be the ideal valuation model for your company. For example, a small company might think they are getting a steal with a 4.2x EBITDA valuation, but in reality, they might earn far more from a 2x revenue valuation. Your M&A advisor should disambiguate this issue and others for you.

Knowing Who You’re Selling To

We’ve already written extensively on this subject, but the prospective buyer in your deal will offer greater multiples or amounts depending on what their respective goals for the deal are. The two most common types of buyers are: 

• Strategic Buyers: Industry-experienced buyers purchasing 100% of your company with the intentions of either a) absorbing it into their operations or b) turning it into a cash generator for their company. Strategics often provide more payout for the initial sale and allow business owners to walk away once the deal is complete.
• Financial Buyers: Most often these are private equity groups who are purchasing your company with the intention of growing it over time before reselling it as part of a larger portfolio. Private equity has become a larger percentage of the buyer pool in recent years (up to 80% of transactions, depending on the industry) and has a larger payday overall since owners must stay on and work harder while the PE firm grows their company. 

Owners selling their company will also see modulation in their expected valuation multiples depending on who they are selling to. For example, a law firm might see an offer for 3.1x EBITDA from a strategic buyer but a 4x EBITDA offer from a private equity firm which expects being able to sell that company again at a profit. In this sense, the multiple itself becomes less important since a company is likely to get more or less depending on who they decide to sell to.

Conclusion

Just as important as calculating your valuation multiple is creating a relationship with prospective buyers to get feedback. The two most common methods are running a formal deal process or giving the right strategic buyer an exclusive opportunity to purchase your company. The former is generally the better practice for getting the highest offer, but not always.

If you have questions, I’m happy to speak as a fellow owner who has sold several businesses. You can contact me through this site or via my email below.