From May 2025 through April 2026, our research team conducted a comprehensive study analyzing AI conversion rates across industries. We used anonymized client data drawn from 150+ client companies, and focused our analysis on the four most popular generative AI chatbots. As with our previous study that examined ChatGPT conversion rates, most dataset companies have invested in generative engine optimization. The results of our study are presented below:
AI Conversion Rates by Industry
| Industry | ChatGPT | Gemini | Claude | Perplexity |
| Addiction Treatment | 2.9% | 2.6% | 2.6% | 2.0% |
| Apparel & Fashion | 2.8% | 1.4% | 3.4% | 2.0% |
| B2B SaaS | 2.4% | 2.2% | 1.9% | 1.9% |
| Biotech | 2.1% | 1.3% | 1.7% | 1.3% |
| Commercial Insurance | 3.1% | 2.8% | 2.8% | 1.9% |
| Construction | 3.4% | 2.0% | 3.7% | 2.7% |
| eCommerce | 3.0% | 1.5% | 3.0% | 1.8% |
| Engineering | 1.4% | 0.7% | 1.5% | 1.0% |
| Entertainment | 4.7% | 3.8% | 3.8% | 3.3% |
| Environmental Services | 2.0% | 1.2% | 2.4% | 1.8% |
| Financial Services | 1.9% | 1.7% | 1.5% | 1.3% |
| Food & Beverage | 3.4% | 3.1% | 4.1% | 3.1% |
| Healthcare | 4.5% | 2.3% | 5.4% | 2.7% |
| Heavy Equipment | 1.8% | 1.6% | 1.4% | 1.6% |
| Higher Education & College | 4.9% | 3.9% | 5.9% | 3.9% |
| Hotels & Resorts | 7.0% | 4.2% | 6.3% | 4.2% |
| HVAC Services | 3.9% | 3.1% | 3.9% | 2.3% |
| Industrial IoT | 3.9% | 3.5% | 4.7% | 3.1% |
| IT & Managed Services | 2.4% | 1.9% | 2.4% | 1.4% |
| Legal Services | 5.6% | 3.4% | 5.0% | 3.4% |
| Luxury Goods | 1.9% | 1.7% | 2.3% | 1.3% |
| Manufacturing | 3.8% | 1.9% | 3.0% | 2.7% |
| Medical Device | 2.3% | 1.4% | 2.1% | 1.8% |
| Oil & Gas | 3.2% | 2.2% | 2.6% | 2.9% |
| PCB Design & Manufacturing | 2.9% | 1.5% | 2.9% | 2.6% |
| Pest Control | 3.8% | 2.3% | 4.6% | 3.4% |
| Pharmaceutical | 3.2% | 2.6% | 3.8% | 1.9% |
| Real Estate | 2.8% | 2.0% | 2.5% | 1.7% |
| Software Development | 1.8% | 1.3% | 2.2% | 1.4% |
| Solar | 3.5% | 3.2% | 3.9% | 2.5% |
| Staffing & Recruiting | 3.7% | 2.6% | 4.4% | 3.3% |
| Transportation & Logistics | 1.9% | 1.1% | 1.7% | 1.1% |
Key Findings
- While all chatbot traffic converts at higher rates than conventional SEO, ChatGPT’s and Perplexity’s conversion rates are higher on average than Gemini’s and Claude’s. We attribute this to higher user trust placed in ChatGPT and Perplexity recommendations.
- Claude tends to outperform other models in knowledge-heavy and regulated industries. Its strong showing in Healthcare, Higher Education, and Industrial IoT suggests that professionals in those industries prefer Claude for deeper, more analytical queries.
- Industries like Engineering, Software Development, and Transportation & Logistics show relatively low conversion overall. This may indicate either lower reliance on AI tools or more specialized workflows not captured here.
- B2B SaaS and Financial Services show moderate but tightly clustered conversion rates across all models. This suggests a significant but more cautious adoption of AI, possibly reflecting greater familiarity with AI limitations or compliance concerns.
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